Posted by: kgreenrealestate | May 13, 2012

Hitting the right price

With the current mkt at hand, and the number of short sales that I have encountered, the correct price on a Listing is important more than ever. I have instituted a program in the sh sales, taking into consideration the activity, by lowering the price every 3-4 weeks in order to generate an offer that can get presented to the Lender.

The Seller should not have a care as, unfortunately, they are not going to profit from going thru this process. Which leads me to the “normal” sale of  realizing a profit. Common sense tells me that this same program of price lowering should be instituted, but have found difficulty in doing so, there again, because of the current mkt conditions, in that Buyer’s on the fence, or having to much inventory to choose from, + elongating the time of “shopping”.

Most Sellers in a sale for profit, are not open to such a program in my experience. They want to sometimes start higher with the understanding “oh we can come down”, and to persist on a price lowering every 3-4 weeks is unrealistic to promote, although, in actuality it should be to a seller. After all, they hire Realtors to SELL their home and when the right price is in place that is what happens.

HAPPY MOTHER’S DAY! to all Moms                                             


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